Freelance Writer

I've written for Facebook, American Express, Advertising Week, ShareThis, and A&E Networks, among others. I cover content marketing, social media, and digital tech. Email:

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The Content Strategist

E-Book: State of Content Marketing in B2B Tech

B2C marketers can’t have all the fun. B2B technology marketers can engage their audiences in equally exciting ways.

H article
The Content Strategist

How BuzzFeed and Other Top Publishers Optimize Their Headlines and Images

What if all content marketers were as confident about their headlines and images as Drake is about his career?

Stat article
The Content Strategist

The Top 10 Free Content Analytics Tools

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest.

Video article
The Content Strategist

The CMO's Guide to Facebook Video—Warts and All

For years, YouTube dominated digital video consumption. But now Facebook is offering a wake-up call.

Kornferry us cmos biggest concerns aug2014 article
The Content Strategist

The Cure to CMOs' Top 3 Concerns? Smarter Content Marketing

What keeps CMOs up at night? Creating sustainable and engaging customer relationships.

C article
The Content Strategist

How to Build a Culture of Content and Transform Your Marketing

Your commitment to storytelling has to start with your company’s culture.

Video article
The Content Strategist

The Truth About the ROI of Online Video Ads, in 5 Charts

Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI.

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The Content Strategist

E-book: Paid Content Distribution 101

Inside the best practices for using Twitter, Facebook, LinkedIn, and Outbrain.

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The Content Strategist

Study: Content Is B2B Marketers' Biggest Weapon

Content marketing can be both the kryptonite and the super strength of inbound marketers’ campaigns.

Katniss article
The Content Strategist

What Brands Don't Understand About Tumblr

Tumblr may actually be the greatest storytelling medium available.

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The Content Strategist

What U2 and Beyoncé Can Teach Us About Audience Engagement

Beyoncé, you here? Okay good.

S article
The Content Strategist

Inside the Making of a Small Business Web Series

Howw does a small hot tub manufacturer end up a finalist for Best Content Marketing Video Series at the 2015 Content Marketing Awards?

L article
The Content Strategist

Why L'Oréal Launched a Beauty Newsroom

It turns out that the biggest cosmetics company in the world has a strong editorial background.