I've written for Facebook, American Express, Advertising Week, ShareThis, and A&E Networks, among others. I cover content marketing, social media, and digital tech. Email: firstname.lastname@example.org
E-Book: State of Content Marketing in B2B Tech
B2C marketers can’t have all the fun. B2B technology marketers can engage their audiences in equally exciting ways.
5 Tips for Creating Shareable LinkedIn Posts
Publishing a post on LinkedIn is easy. Effectively putting money behind it can be hard.
8 Ways Businesses Use Local Awareness Ads
How local businesses use Facebook to tell their stories.
How BuzzFeed and Other Top Publishers Optimize Their Headlines and Images
What if all content marketers were as confident about their headlines and images as Drake is about his career?
3 steps to grow your email list from 0 to 100
You can’t get to 1,000 subscribers without your first 100. That’s why we’ve created a step-by-step blueprint.
Why Brands Are Frustrated By Siloed Social Data—And How to Fix It
There’s no shortage of data on social media. For marketers, this is both a blessing and a curse.
The Top 10 Free Content Analytics Tools
Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest.
Five Ways Instagram has Transformed Travel Marketing
Instagram is the modern-day travel agent. And it’s paying off big-time for marketers.
The CMO's Guide to Facebook Video—Warts and All
For years, YouTube dominated digital video consumption. But now Facebook is offering a wake-up call.
What Marketers Need to Know About Snapchat Advertising in 2016
Since Snapchat launched its first ads in October 2014, the app has been changing the face of mobile marketing.
The Cure to CMOs' Top 3 Concerns? Smarter Content Marketing
What keeps CMOs up at night? Creating sustainable and engaging customer relationships.
Facebook for Business Case Study
How local retailer Mike's Bikes used Facebook to generate a 19X return on ad spend.
How to Build a Culture of Content and Transform Your Marketing
Your commitment to storytelling has to start with your company’s culture.
The Truth About the ROI of Online Video Ads, in 5 Charts
Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI.
E-book: Paid Content Distribution 101
Inside the best practices for using Twitter, Facebook, LinkedIn, and Outbrain.