I've written for Facebook, American Express, Advertising Week, ShareThis, and A&E Networks, among others. I cover content marketing, social media, and digital tech. Email: firstname.lastname@example.org
B2C marketers can’t have all the fun. B2B technology marketers can engage their audiences in equally exciting ways.
Publishing a post on LinkedIn is easy. Effectively putting money behind it can be hard.
How local businesses use Facebook to tell their stories.
What if all content marketers were as confident about their headlines and images as Drake is about his career?
You can’t get to 1,000 subscribers without your first 100. That’s why we’ve created a step-by-step blueprint.
There’s no shortage of data on social media. For marketers, this is both a blessing and a curse.
Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest.
Instagram is the modern-day travel agent. And it’s paying off big-time for marketers.
For years, YouTube dominated digital video consumption. But now Facebook is offering a wake-up call.
Since Snapchat launched its first ads in October 2014, the app has been changing the face of mobile marketing.
What keeps CMOs up at night? Creating sustainable and engaging customer relationships.
How local retailer Mike's Bikes used Facebook to generate a 19X return on ad spend.
Your commitment to storytelling has to start with your company’s culture.
Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI.