Freelance Writer

I've written for Facebook, American Express, Advertising Week, ShareThis, and A&E Networks, among others. I cover content marketing, social media, and digital tech. Email:

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Silo article

Why Brands Are Frustrated By Siloed Social Data—And How to Fix It

There’s no shortage of data on social media. For marketers, this is both a blessing and a curse.

I article

Five Ways Instagram has Transformed Travel Marketing

Instagram is the modern-day travel agent. And it’s paying off big-time for marketers.

S article

What Marketers Need to Know About Snapchat Advertising in 2016

Since Snapchat launched its first ads in October 2014, the app has been changing the face of mobile marketing.

R article

How to Automate Personalized Advertising With a Human Touch

How to personalize the customer experience in a way that is not invasive or annoying for the consumer, but is still efficient for the advertiser.

B2p0wspieaa3orj article

Your Guide to Twitter Advertising for the Holidays

Here’s what you need to know to boost your holiday ad strategy, one tweet at a time.