I've written for Facebook, American Express, Advertising Week, ShareThis, and A&E Networks, among others. I cover content marketing, social media, and digital tech. Email: firstname.lastname@example.org
Why Brands Are Frustrated By Siloed Social Data—And How to Fix It
There’s no shortage of data on social media. For marketers, this is both a blessing and a curse.
Five Ways Instagram has Transformed Travel Marketing
Instagram is the modern-day travel agent. And it’s paying off big-time for marketers.
What Marketers Need to Know About Snapchat Advertising in 2016
Since Snapchat launched its first ads in October 2014, the app has been changing the face of mobile marketing.
How to Automate Personalized Advertising With a Human Touch
How to personalize the customer experience in a way that is not invasive or annoying for the consumer, but is still efficient for the advertiser.
Your Guide to Twitter Advertising for the Holidays
Here’s what you need to know to boost your holiday ad strategy, one tweet at a time.