I have over 10 years of experience helping businesses tell their stories. Select organizations I have written for include Spotify, Discover, AmEx, PayPal, A&E Networks, ACLU, IRC, and ExecOnline. I have also written content for Entrepreneur, Inc., Forbes, Variety, and Advertising Week. I specialize in writing ebooks, white papers, case studies, blog posts, and email sequences. Reach out to start working together!
How to Repurpose Your Social Ads as Native Ads: A Practical Guide
Native advertising offers massive reach and higher engagement at competitive rates. While social platforms are closed, walled-in networks, native ads are distributed across the open web on premium websites and niche blogs — providing more opportunities to engage target audiences at scale.
The 5 AI Project Management Tools You Need in Your Toolbox
That’s where AI project management tools come in. Yes, “AI” is the new-ish buzzword on the block — but for good reason. It’s completely changing the way project managers operate and adapt to the constant changes in their industry.
Are contactless payments safe?
Contactless payments — also known as touch-free payments — are becoming increasingly popular due to their ease and convenience. Instead of using cash or swiping a card, shoppers can make a purchase simply by tapping their card or mobile device.
Spotify aids listeners at all 5 stages of the consumer decision journey
New research by Spotify Advertising suggests that digital audio can play a pivotal role at every stage of the journey. The Consumer Decision Journey report, which surveyed nearly 20,000 audio listeners between the ages of 18 and 65 across countries and buying categories, found that 71% of people think Spotify aids in their purchase journey.
Taboola & Nielsen Report: Research Defines the Moment of Next
Nielsen conducted a study to test people’s attentiveness and emotional response with different content experiences.
The Complete Guide to Programmatic Advertising in Email
Programmatic advertising solutions, like those that LiveIntent offers, enable advertisers to quickly and easily reach an audience of over 200 million logged-in people in the engaging and premium environment of email. Intrigued? Well, we’re just getting started.
Yahoo & Tech Company Case Study
A tech company was looking to expand their native advertising reach, increasing impressions while maintaining efficient costs. They’d already had success launching native ads across Yahoo’s network of premium owned and-operated (O&O) properties, including Yahoo Finance, Yahoo News, and Yahoo Sports. Now, they were going to boost their campaign performance even further with the new and innovative Yahoo native ad workflow, powered by Taboola.
Veteran Small Business Loans
Currently, one out of every 10 businesses in the U.S. is veteran-owned, and the numbers are continuing to grow with more than 21 million veterans in the U.S.
How Integrated Learning and Coaching Accelerates Leadership Development in an Era of Constant Disruption
Today’s leaders face mounting and unprecedented changes in nearly every aspect of their roles. From managing a hybrid workforce to adopting new technologies like generative AI, leaders are operating in a world of almost constant disruption.
What to know about 3D Secure authentication
When it comes to online shopping, a business normally can't verify a customer's identity in person. To help prevent fraudulent transactions and ensure payments are secure, they may use additional safety measures like 3D Secure.
How the IRC and Sesame Workshop are reaching a generation at risk in the Middle East
For almost five years, the International Rescue Committee and Sesame Workshop—the nonprofit, educational organization behind Sesame Street—have been working to give children affected by conflict and crisis in the Middle East the support they need to learn, grow and thrive.
LiveIntent Recruitment Video
At LiveIntent, we’re at the forefront of reshaping email advertising. We’re constantly seeking talented, forward-thinking individuals to be part of our global success story. Join us as we redefine the future of digital marketing.
The Ultimate Guide to Developing Strong Successors
Change happens fast. Whether it’s a planned transition or an unexpected departure, gaps in your executive team can hurt performance and morale if not quickly addressed. But what if you could be better prepared? Proactive succession planning ensures the right talent is ready to step up, equipped with the necessary skills and capabilities to minimize disruption during a critical transition.
Audio advertising 101: Learn the basics of digital audio ads
With today's abundance of streaming platforms, mobile devices, and content formats, people can listen to any type of audio they want—where and when they want it. And advertisers can reach them directly with powerful, ear-grabbing messages. They just need the right tools and resources.
The Gordon F. Derner School of Psychology: A First That Was 20 Years Ahead of Its Time
The first of its kind when it was founded almost 50 years ago, the Gordon F. Derner School of Psychology is nationally known for reimagining clinical psychology and for its contributions to research.